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The Program for Specialized Treatment Early in Psychosis (STEP) hosted the first U.S. controlled study of early detection (ED) via an NIMH funded study that included a campaign (Mindmap) that ran between 2015-2019 and had two aims. The first was to demonstrate the impact of this ED intervention on community duration of untreated (DUP) psychosis compared to DUP at a control site. The second was to demonstrate that DUP reduction had a positive impact on subsequent patient outcomes in STEP’s first-episode service, or CSC. This presentation will focus on the design and implementation of the campaign, results related to the primary aim of the research project and lessons relevant to real world efforts to improve pathways to care, including reducing DUP. REGISTER HERE